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BIG IDEAS

Core concepts of the Institute of Not-Knowing.

Big Ideas

The Big Ideas of the Institute of Not-Knowing.

by Morgan Oxley, Jul 05, 2025

the Institute of Not-Knowing

If you can't erase uncertainty, you better embrace uncertainty, and live on a bigger map.

by Morgan Oxley, Jul 05, 2025

Industrial Society

Mining+agriculture+manufacturing+marketing. This is the backbone of the industrial system.

by Morgan Oxley, Jul 05, 2025

Influence

Industrial Society is fundamentally unfair, so it requires constant propaganda to keep it functioning.

by Morgan Oxley, Jul 05, 2025

Wandering

The wanderer uses intuition and reason to move through territory.

by Morgan Oxley, Jul 05, 2025

G.U.I.D.E.

A low-impact, high-ROI strategy for leading people through territory of all kinds.

by Morgan Oxley, Jul 05, 2025

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