You Cannot Erase Uncertainty Only Embrace Uncertainty
Certainty is for fools, who try to fit the size of the world to the size of their understanding.
The wise know that the world is always bigger, wilder, and stranger than their instruments can measure. They know that they do not know.
the Institute of Not-Knowing exists to help you get comfortable in uncertainty which allows your map of reality to expand in scope and detail, improving the quality of your decisions and the clarity of your thinking.
The fool shrinks available data to fit his beliefs, making dull and simplistic decisions that have costly long-term (and short-term) effects.
Like Bill Burroughs used to say, "you've got to take a broad general view of things," always looking to the horizon and wondering what other effects this thought or action is having on the future and the past.
Remember, purity is your enemy, at least most of the time. There's always good in the bad, and bad in the good. And if you can't talk about it, your decision-making is artificially-limited by cognitive dissonance.
At INK, we want you to imagine a future in which each human born is given all they need to survive and thrive, and taught to recognize, metabolize, investigate, and manage the uncertainty that appears in each individual life. Imagine what the world would be like if every one of us was skilled at the art of Not-Knowing.
STOP MAKING SENSE
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